Bold Action 90
From freeze to bold execution, in 90 days.
Bold Action 90 is a neuroscience and Scripture-based coaching program for Latino leaders who freeze when it matters most. Over 90 days, we regulate your nervous system, rewire your identity, and execute one completed Bold Action as proof. Not a discipline problem. A pattern that can be retrained.
How It Works
12 weeks. Three phases. One Bold Action, completed.
Identify
Weeks 1–4Build nervous system safety, name your specific freeze pattern and where it comes from, and finalize the one Bold Action you'll complete this cohort. You don't choose it on day one, you choose it once you understand what's actually blocking you.
Rehearse
Weeks 5–8Mentally rehearse your Bold Action through neuroscience-based visualization, hundreds of repetitions, until the real moment feels like your second attempt, not your first. Build your Evidence File: documented proof of your own capability.
Execute
Weeks 9–12Break your Bold Action into micro-steps small enough that failure isn't an option, then execute, with real-time support the entire way. Close the cohort having done the thing you'd been circling for months, or years.
"I didn't think I had a visibility freeze. I didn't think I had that. Once we started diving deeper, I realized it was a huge portion of what was getting me stuck."
— BA90 Participant, Business Owner
Be transformed by the renewing of your mind.
The B.O.L.D. Rewire Method
Faith and neuroscience, working as one mechanism.
Breathe
Regulate the nervous system before anything else. Your brain cannot take bold action from a threat state.
Observe
Notice the pattern without judgment. Name what's actually happening in the body and the mind.
Lead with truth
Use the Truth Test to separate what's fact from what's fear. Replace the old story with what's actually true.
Do the next faithful step
Not the whole leap. The next right, faithful step, small enough to actually take.
"And be not conformed to this world: but be ye transformed by the renewing of your mind, that ye may prove what is that good, and acceptable, and perfect, will of God."
— Romans 12:2, KJV
"It happens multiple times a day, doubt creeps in, something goes wrong. I catch myself: what is happening, what am I feeling? And I use the tools over and over again. Some days I don't need any of it. Other days, multiple times a day."
— BA90 Participant
Real Patterns, Real Shifts
The freeze looks different for everyone. The pattern is the same.
These are illustrative examples drawn from real coaching conversations. Names and details are composite, but the pattern is real.
"That client leaving proves I've been wrong about my worth."
A luxury watchmaker who lost a client and spiraled into questioning everything, his pricing, his process, his value. The client's exit wasn't the problem. What his brain did with it was. Two weeks later, he raised his prices and set new contract boundaries.
"If I let go of this, something will fall apart. And they'll realize they don't need me."
A business owner with a team of five, still doing 80% of the work herself. She'd drafted delegation plans, identified which tasks to hand off, trained her team, but couldn't let go. One session to understand what her nervous system was protecting her from. The next step: she delegated three major projects. Her business ran. Her team stepped up.
"I'm in the room with directors. Doing the same work. Getting paid significantly less. And I can't bring myself to say anything."
A senior program manager who had been building the case for a promotion for over a year, and kept stopping herself from making the ask. Not because she didn't know her value. Because her nervous system had learned that asking equals risk. What followed: she made the ask, clearly, without apologizing for it.
What's Included
Built for people with full calendars.
Weekly live sessions
60 minutes each, capped small group, bilingual (English and Spanish welcomed).
2 private 1:1 calls
A kickoff call to name your Bold Action, and an integration call to close the program.
Private peer support group
A dedicated WhatsApp group so you're never troubleshooting a freeze moment alone between sessions.
Under 20 minutes of homework
Light workbooks, teach-then-discuss format. No in-session writing exercises eating your time.
Your own Evidence File
A living document of proof: wins, capability, and moments you've dismissed that say otherwise.
The full B.O.L.D. Rewire Method
Every protocol and tool, including your Freeze Rescue Protocol, yours to keep and reuse for the next Bold Action, and the one after that.
Lifetime access to materials
Every session, template, and recording, yours to revisit anytime.
A closing blessing
The program closes not with a certificate, but a blessing, marking what's been completed and what's next.
"Everything is laid out in one space. Being able to see it all at once, and see how much time I'm actually spending going in circles, that alone was worth it."
— BA90 Participant
Investment
Cohort 2 enrollment opens after August 31.
Investment is discussed on your consultation call.
You're not paying for hours on a call. You're paying for one completed Bold Action, and the tools to repeat it for the rest of your career.
Schedule a Consultation CallQuestions
Before you apply
Who is Bold Action 90 for?
C-suite executives, VPs, directors, established founders, and senior consultants, Latino leaders with real authority, real revenue, and real stakes, who freeze on visibility, pricing, or execution because of nervous system patterns, not lack of capability.
How is this different from regular coaching?
Most coaching works on strategy and mindset. Bold Action 90 works at the nervous system level, using neuroscience, mental rehearsal, and Scripture-based identity work to address why you freeze before you can actually execute. The outcome isn't insight. It's one concrete Bold Action completed by day 90, with a rewired brain that knows how to do it again.
Do I need to be Christian to join?
This program is Scripture-grounded, biblical truth, prayer, and faith are central to the methodology, not optional layers on top of it. If you are a believer who wants to bring your faith into how you lead and act, you are in the right place. If faith is not part of your worldview, this program is likely not the right fit, and that is okay.
What is my "Bold Action"?
It's the one specific action you've been avoiding that would meaningfully move your business or career forward. It could be stepping up to lead a major initiative, delegating critical responsibilities, having a difficult performance conversation, asking for a promotion, or making a pivotal ask to your leadership team. We identify it together in week one and build the entire 90 days around executing it.
What if I don't know my Bold Action yet?
That's expected. You explore your direction in Week 1, but finalize your specific Bold Action once you've built foundation and understand what's actually blocking you, not on day one, when your fear response is loudest.
Do I need to be fluent in Spanish?
No. Materials and sessions welcome both English and Spanish, code-switching included.
What if I don't complete my Bold Action by the end?
Attempting it is the transformation. We troubleshoot together what got in the way, and you leave with tools to complete it after the program regardless.
Why a capped group instead of a large cohort?
Personalized coaching time. You're known and supported individually, not one of thirty people on a call.
What happens after the 90 days?
You keep lifetime access to every material and recording. Bold Circle, our alumni continuity membership, is available for ongoing monthly coaching and community for those who want it.
"The work I do no longer feels like life or death. Whatever happens doesn't mean I'm a bad person or a failure. Stuff happens, you fix it, you move on. It's just work."
— BA90 Participant, Business Owner
The action you keep circling — let's execute it.
A free 30-minute consultation call. No pressure. Just a conversation about what's in the way.
Schedule a Consultation CallCohort 2
Apply for Cohort 2.
Registration is open through September 14. Applications are reviewed personally, most applicants hear back within 48 hours.